Same story, different name. They've been scalping their own tickets every year since the festival first started selling out. Livenation and ticketmaster are basically the same thing now, and TicketsNow is a sister site to ticketmaster. Ticketmaster puts their own tickets to sold out shows on Ticketsnow for double face, then they get the profit instead of the scalpers. Nothing new here.
The logic is easy. They are countering the scalper market. But for the $575 tickets, scalpers would be at $800+. Not only that, but with the idea that every so often more tickets will drop at face, this is holding the secondary market at bay. Remember, they sold 25,000 tickets. Dropping another 100 here and there is NOT going to be a dent in the over all ticket sales, except on the scalper market. I say LiveNation / Sasquatch is doing a great job.
If they are actually doing this to keep the scalper market down, why not save all those tickets they release for face value and release a lot more of these scalped by livenation tickets for $500? Or even less? Why raise the price from $550 to $575 if they are actually trying to keep scalped tickets cheaper?
Tickets on Stubhub are now below $500, so charging $575 is not "holding the secondary market at bay", it's gouging desperate festival goers.